‘Erotikcal’ is a subscription service, delivering food porn to your door. I have taken the idea of ‘food porn’ but taken it further, reinterpreting ‘porn’ from simply meaning visually appealing, to a delivery service providing DVDs of cooking as ‘porn’.

Identity

‘Erotikcal’ is a play on ‘erotica’, (the softest form of porn) and ‘kcal’ (the shorthand for calorie).

The identity is designed to be flexible and work against a range of colour schemes.

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Feast Your Eyes

Spreads from Erotikcal’s own ‘food porn’ magazine - a top-shelf publication acting as a cross between a traditional porn magazine and a menu for the content the subscription service has to offer. 

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Website

Visuals for the website experience where customers can browse different ‘food porn’ subgenres, set their preferences and make their order.

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Subscription Service Packaging

Visuals for the envelopes that Erotikcal’s food porn DVDs come in, with the image and colour scheme on the envelope changing depending on its contents.

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