‘Erotikcal’ is a subscription service, delivering food porn to your door. I have taken the idea of ‘food porn’ but taken it further, reinterpreting ‘porn’ from simply meaning visually appealing, to a delivery service providing DVDs of cooking as ‘porn’.
‘Erotikcal’ is a play on ‘erotica’, (the softest form of porn) and ‘kcal’ (the shorthand for calorie).
The identity is designed to be flexible and work against a range of colour schemes.
Feast Your Eyes
Spreads from Erotikcal’s own ‘food porn’ magazine - a top-shelf publication acting as a cross between a traditional porn magazine and a menu for the content the subscription service has to offer.
Visuals for the website experience where customers can browse different ‘food porn’ subgenres, set their preferences and make their order.
Subscription Service Packaging
Visuals for the envelopes that Erotikcal’s food porn DVDs come in, with the image and colour scheme on the envelope changing depending on its contents.