Branding, Art Direction, Print and Digital Design, Ad Concepts
Branding design for Jazz&B, a concept restaurant based in Dubai serving theatrical food from breakfast to dinner, whilst in the evening treating its patrons to live jazz performances.
The Primary Logo is inspired by jazz dancers, who are light on their feet, with the typography reflecting their energetic movements.
The ampersand seen in the primary logo becomes the brand signifier, a standalone symbol used as a shorthand for the brand.
Using variations of the ampersand-with-dot motif becomes a device for categorising materials relating to food, drink and music, with the designs creating abstract figures relating to their subject.
In addition to the ampersand motif, I created a suite of abstract graphic shapes taken from the shapes peope create when carrying out certain dance moves to jazz music.