Packaging designs I collaborated on for Garage Beer Co., a craft beer brand based in Barcelona and the main client of Acreb Studio, where I interned and worked closely with the Creative Director.
Label I designed for ‘RICCI’ a new imperial stout being released by Garage Beer Co. The design is purposely lo-fi, contrasting the traditional image of RICCI (the elderly man producing the stout with a glitching motif. This refers to both tradition and quality, as well as appealing to Garage’s cool, hipster target audience with the choice of poppy colour palette.
Cans I helped to design for Garage Beer Co., based on Acreb’s concept that the labels should be fun and seemingly abstract, whilst also a commentary on current events.
A range of beer labels I helped to design for Garage Beer Co. as a limited release for Summer 2019. The brief was to make the collection simple in contrast to the usual single cans, using the Garage lightning bolt logo as the only form of imagery. I also had to select a colour palette that would be cohesive and represent the summer season, appealing to Garage’s audience of mainly male hipsters whilst avoiding being too overtly masculine.